Casio’s corporate creed is “creativity and contribution.” It expresses the company’s commitment to contributing to society by offering the kind of original, useful products that only Casio can. Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio’s contribution to society-innovative products enhancing people’s lives. Inspiration finally came to the engineer, who had never given up experimenting, on a day off just before the development deadline. After going out to lunch feeling low, he was watching some children playing with a rubber ball in the park next to the research and development center when the idea of the module floating in the space inside the ball suddenly came to him. In order to realize this concept, he came up with a hollow structure in which the module is supported at just a few points with a slight space around it.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
The new W735H series offer many outstanding functions. At the touch of a button, the display can be brightly illuminated in a fashionable color. A second location time can be set and called up. Ideal if you frequently make overseas calls. Elapsed time, split time and final time are measured with 1/100-sec accuracy. The watch can measure times of up to 24 hours. For fans of precision: the countdown timers help you to remember specific or recurring events by giving off an audible signal at a preset time. They The time can be set to the nearest second and up to 24 hours in advance – Ideal for people who need to take medicines every day or those who do interval training. The daily alarm reminds you of events that recur every day, by emitting an audible signal at the set time. The vibration alarm discreetly reminds you of important appointments, without emitting a loud signal. The button tones for using the mode button can be turned off. This means that the watch no longer beeps when switching from one function to another. Preset alarm or countdown timers remain active when the button tones are deactivated. Once set, the automatic calendar always displays the correct date. Times can be displayed in either a 12-hour or 24-hour format. The surface of the watch glass is domed. This offers a high level of stability and resistance against pressure. Natural resin is the ideal material for wrist straps thanks to its extremely durable and flexible properties. 10 years, 1 battery. Newly developed electronics ensure significantly lower energy consumption. Perfect for swimming and snorkeling: the watch is water resistant to 10 bar / 100 meters. The meters value does not relate to a diving depth but to the air pressure used in the course of the water resistance test. (ISO 2281)
Brightly illuminating watch in all black with vibration alert/alarm, automatic calendar, second time zone, and 12/24-hour timekeeping
44 mm resin case with mineral dial window
Japanese quartz movement with digital display
Stopwatch with 1/100 sec through 24-hour functions and timer with 1/1 sec through 24-hour functions
Ribbed resin band with buckle closure
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving.