Some publishers say they have seen a sharp drop in Facebook traffic since May 2023; Echobox: the share of traffic to publisher sites from Facebook fell ~50% YoY (Thomas Germain/Gizmodo)

19
Jun

Thomas Germain / Gizmodo:

Some publishers say they have seen a sharp drop in Facebook traffic since May 2023; Echobox: the share of traffic to publisher sites from Facebook fell ~50% YoY — With no communication from the company, publishers relying on Facebook traffic are at the mercy of the inscrutable algorithm, and they say it’s punishing them.