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Sources: Apple has started selling its own ad inventory for Apple News; publishers will get a 70% cut of the ad revenue generated by Apple within their articles (Sara Fischer/Axios)
19
Nov
Nov
Sara Fischer / Axios:
Sources: Apple has started selling its own ad inventory for Apple News; publishers will get a 70% cut of the ad revenue generated by Apple within their articles — – Apple has been selling its own ad inventory in search and within its App Store for a while.
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