Filmmakers, critics, and users detail why Prime Video failed in Africa; Amazon laid off staff and scaled back operations on the continent in January 2024 (Jesusegun Alagbe/Rest of World)

23
Mar

Jesusegun Alagbe / Rest of World:

Filmmakers, critics, and users detail why Prime Video failed in Africa; Amazon laid off staff and scaled back operations on the continent in January 2024 — Filmmakers, critics, and users blame the platform’s struggle in Africa on poor user experience, a lack of local content, and mediocre publicity.