Hoka's Latest Clifton Running Shoes Just Got Their First Big Discount

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Why We Love This Deal

Huge news from Hoka: The brand just posted a major deal on one of its most-loved shoes, the Clifton 10. We’ve been watching this shoe for weeks now, waiting to see when it would go on sale, and the time has finally come—it’s available at a significant discount across nearly every colorway.

The Hoka Clifton 10 is on sale for $124, a 20% discount from its normal price of $155. This is Hoka’s bestselling shoe, and it’s available at that price across a huge swath of colorways (19 in total) with a full size range in stock. Other retailers like Dick’s Sporting Goods and Zappos are matching Hoka’s deal, but you won’t find this shoe for less anywhere else.

Hoka Clifton 10 Running Shoe, $124 (was $155) at Hoka

Pros

• Cushioned, stable ride
• Earned APMA Seal of Acceptance
• Great for walking, too
• Works for most foot types

Cons

• Not as plush and pillowy as the Bondi

What Shoppers Should Know

The Clifton received a pretty thorough update for its 10th iteration. Before we even get to the shoe, let’s talk about how it was made: Based on athlete feedback, Hoka used an entirely new last to engineer this model. That results in an improved fit with a wider toe box, so your toes will have more room to splay and spread out within the shoe.

The updated sole features an Active Foot Frame design with a sculpted shape that cradles the rear half of your foot for a snug, stable feel. Hoka also used more midsole foam, creating a softer underfoot sensation than the Clifton 9. Those tweaks paid off: This shoe even earned the APMA Seal of Acceptance, which means it was tested and found to benefit foot health. 

In addition to these key features, the shoe has a Meta-Rocker sole shape—meaning it curves upward at the heel and toe—to help you roll smoothly through your stride at any pace, running or walking. Overall, the Clifton 10 is a Goldilocks shoe that just feels good. It’s not overly cushioned, but not too firm, and it feels great whether you’re training for a marathon or just out running errands.

Related: On’s Plush Cloudmonster Void Sneakers Are a Rare $55 Off Right Now

What Shoppers Are Saying

Enthusiastic doesn’t even begin to describe the way shoppers feel about the Clifton 10—reviewers absolutely love this shoe. One called it “super light and comfortable” and felt it worked great for running, walking, and casual wear, especially for long days on your feet. Another shopper, a longtime Nike fan, was instantly won over by the Clifton’s superior ride, and many shoppers expressed similar sentiments, saying Hoka is all they wear: “My feet know the difference,” said one. Another one agreed, calling the Clifton “without a doubt the best shoe I’ve ever worn.”

Every time I see Hoka shoes going on sale, they sell out lightning fast, and that’s sure to be the case with a vaunted model like the Clifton 10. Grab your pair for 20% off ASAP before Hoka runs out of stock. 

Shop More Deals

• Hoka Skyflow, $128 (was $160) at Hoka
• Hoka Clifton 9 GTX, $132 (was $165) at Hoka
• Hoka Challenger 8, $124 (was $155) at Hoka