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The Seattle-based gear retailer Evo is expanding its growing travel business with a loyalty-points program, the company announced today. Customers can now earn points through a free-to-join Evo Membership, and use them for purchasing gear or booking adventure trips with the retailer.
“We’ve been building an entire ecosystem designed for the adventure-minded who love to get outside,” Rebecca Heard, Evo’s chief marketing officer, told Outside. “We want to reward customers who shop, stay, or travel with us, and in doing so, we want to encourage more loyalty to Evo.”
Customers will be able to use membership points to book stays at Evo’s growing collection of properties, including the new Evo Hotel in Salt Lake City, the Journeyman Lodge in Whistler, and Campus Tahoe City, a new property expected to open soon in North Lake Tahoe. Customers will also be able to use points to support Evo’s charitable arm, through which the company plans to commit a “$10 million investment in community organizations over the next ten years.”
The loyalty program rewards members through gear and travel purchases made online at evo.com and at the retailer’s seven U.S. retail locations. One dollar earns customers ten points, and new members receive a 20 percent discount code for most full-priced items. Points are also awarded for birthdays and social media postings.
Evo Membership benefits will be broken out into three levels based on dollars spent–Green, Blue, and Black–with benefits increasing for each category, Evo said. The more customers spend, the more benefits they unlock, include discounts on gear services and rentals, exclusive member-only events, and adventure travel with the company, which offers itineraries throughout North and South America, Europe, and Japan.
Membership points only remain active if there is activity on the member account within a calendar year
“It’s so exciting that now our customers, by doing what they love, can turn a new ski or snowboard purchase into helping fund backcountry laps in Whistler or Japan, or a new mountain bike,” said Bryce Phillips, founder and CEO of the company.