Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Google's Performance Max ad tool (Lara O'Reilly/Business Insider)



Lara O’Reilly / Business Insider:

Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Google’s Performance Max ad tool  —  – Apple is testing a new AI-powered tool for optimizing App Store ad campaigns.  — The tool mimics Google’s Performance Max …



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