Sources: TikTok is asking for more than $1.4M for top view ads in Q3 and $1.8M in Q4, a significant increase YoY, and forecasts ~$40B in global ad sales in 2021 (Lucas Shaw/Bloomberg)

10
Jun

Lucas Shaw / Bloomberg:

Sources: TikTok is asking for more than $1.4M for top view ads in Q3 and $1.8M in Q4, a significant increase YoY, and forecasts ~$40B in global ad sales in 2021 — The social-media video app will charge more than $2 million for some one-day ads — TikTok is selling its most valuable real estate for $2 million.